Client: Comedy Central
Project: Brand Image
Brand campaigns always offer an exciting and creative challenge. Whether it’s a network rebrand, a seasonal programming block or an enticing lineup of new shows we always embraced the chance to create something special. Collaborating with a boutique out-of-house edit facilities and our talented in-house team of writers and graphic designers resulted in some truly unique brand image campaigns.
Client: Comedy Central
Project: Stephen Colbert Presents Tooning Out The News
Stephen Colbert’s award-winning, animated news program, Tooning Out the News came to Comedy Central for its third season. For the launch we worked directly with the show team to create a custom, animated “breaking news” campaign. We backed up the breaking story with an image campaign and custom episodic and seasonal promos championing this Real News for our cartoon world!
COMEDY CENTRAL - Fairview
Client: Comedy Central
Whether it’s workplace politics, climate change, vaccines or any other hot-button issue, the pigheaded and proud residents of the small town of Fairview are always ready to fight.
For the 2022 launch of Comedy Central’s newest adult, animated sitcom we teamed up with the show creators and executive producer Stephen Colbert to introduce the world to the dysfunctional citizens of a town named Fairview.
Client: Comedy Central
Project: Movies With Breaks
Looking for a way to encourage our viewers to stick with us and not switch channels we decided not to shy away from the reality that our movies are commercially formatted. Instead we flipped our perspective and celebrated the fact that we were giving our viewers back the “breaks” they really needed to do other things.
A so was born… Movies With Breaks.
Client: Comedy Central
Project: 31 Days of Holiday Survival
Before the world went into lockdown we thought the worst possible thing about December was being stuck inside for the holidays. To alleviate the “struggle” we created a holiday destination stunt to get our viewers through the 31 Days of December. With our custom music track and truly unique Comedy Central lyrics bed we sung our way into promoting our custom movie, animation and signature programming blocks.
When Robin Hood made the decision to honor Sir Paul McCartney with the prestigious Silver Archer Award for his exceptional two-decade long partnership with the organization, they sought the expertise of the talented special projects team to craft a bespoke video that would celebrate this remarkable collaboration. As co-writer and producer of this extraordinary project, I took great pride in ensuring that every moment captured the essence of New York’s beloved Beatle.
Client: Lifetime
Project: National Women’s Soccer League
Lifetime’s partnership with the National Women’s Soccer League offered the opportunity to oversee every aspect of the NWSL’s first major media presence.
Working closely with our in-house marketing and live-game production teams I conceived, led and produced the fully integrated cross-platform creative campaign for the 2017 season launch.
With Big Studio in Toronto, Vista in Florida and Massive Music in New York, a cohesive identity was created including custom show packaging and animations, live in-game and on-air graphics packages, show theme and sonic branding, merchandise, game-day experiential and a cross- platform launch campaign that defined the end-to-end brand experience through the power and dynamism of women’s soccer.
Client: FYI
Project: Married At First Sight Launch
FYI’s break-out, social experiment, docu-series “Married at First Sight,” saw six brave singles agree to a provocative proposal: marry a complete stranger the moment they see each other for the first time, at the altar. The series captures each couple’s journey as they go from wedding, to honeymoon, to working on their marriage.
Client: LMN
Project: LMN - The Secret Tapes Of The O.J. Case
This documentary, full of exclusives, reveals new insights into both the events surrounding the verdict of the criminal trial, and the various disturbing facets of O.J.’s personality.
The launch campaign employed never before heard audio recordings that O.J. secretly taped, prior to the infamous Bronco Chase and the LA County sheriffs office mug shot to promote this special, airing on the 2oth anniversary of the criminal trial.
Client: FYI
Project: Kocktails with Khloé Launch
Everyone’s favorite Kardashian, Khloé expanded the family brand and brought her intimate talk show to FYI. Each week, celebrity guests joined her on the intimate set to enjoy a lively party, featuring cooking, games and of course, Kocktails.
The challenge was to create a launch campaign that brought an air of sophistication to Khloé’s unique perspective and the anarchic proceedings. The show brought new viewers and significant numbers to FYI’s linear and digital platforms.
Client: History
Project: The World Wars
The World Wars is a miniseries featuring gripping dramatic scenes, stunning CGI recreations and interviews with contemporary leaders exploring the bloodiest century in history.
To tell the story of a generation of men who come of age in the trenches of World War I, only to become the leaders of World War II the launch campaign juxtaposed actors portraying the younger and older selves of our heroes.
Client: FYI
Project: Kiss Bang Love
Can you find love through sexual chemistry alone? That's what contestants on this dating show try to find out. Each dater tries get to know their possible mates blindfolded, sight-unseen, with a kiss and intimate conversation. As the group narrows down, the daters meet minus the blindfolds. After that, two potential matches are chosen to go on dates with the dater, who then makes a final decision about who to choose.
Tasked with creating a campaign that would encourage viewers to imagine themselves in the dater’s shoes, we teamed up with Mustache Agency to produce a quirky launch campaign showing that perhaps almost anyone could fall in love.
Client: History
Project: Pawn Stars
Pawn Stars, History’s highest rated show, takes you inside the colorful world of the pawn business with three generations of the Harrison family working The Gold & Silver Pawn Shop on the outskirts of Las Vegas.
Client: FYI
Project: Tiny House Nation
Tiny House Nation takes renovation experts John Weisbarth and Zack Griffin across America to help design and construct tiny dream homes in spaces under 500 square feet.
Client: FYI
Project: Food Porn
With the hashtag “foodporn” being used nearly every two seconds on Twitter, Chernow investigates the most buzzed-about eats in America, travelling across the country to meet today’s tastemakers, everyday people behind the online posts and discovers why the meals are worthy of talking about online.
FYI partnered with Mustache Agency to create a quirky campaign featuring chef/restaurateur and confessed “food porn” addict Michael Chernow.
Client: FYI
Project: Shore Flip
Nicole & Jionni’s Shore Flip follows Nicole “ Snooki” Polizzi, reality TV personality turned interior design maven and entrepreneur, and her husband, Jionni Lavalle, as they take on a new business together flipping homes on the New Jersey shore.
Client: A+E
Project: Rooster & Butch
Self-made millionaires, Mike “Rooster” McConaughey and Butch Gilliam, believe in the American Dream and are looking for ambitious entrepreneurs to spread their wealth. Living life by the “Golden Rule,” Rooster and Butch are eager to help other folks get a leg up the same way others helped them along the way.
To capture that feeling, the launch campaign featured the rogue business partners in between takes of a traditional promo and photo shoot day, highlighting their mantra: it’s to what you make, it’s what you’re made of.
