Client: Lifetime

Project: National Women’s Soccer League

Lifetime’s partnership with the National Women’s Soccer League offered the opportunity to oversee every aspect of the NWSL’s first major media presence.

Working closely with our in-house marketing and live-game production teams I conceived, led and produced the fully integrated cross-platform creative campaign for the 2017 season launch.

With Big Studio in Toronto, Vista in Florida and Massive Music in New York, a cohesive identity was created including custom show packaging and animations, live in-game and on-air graphics packages, show theme and sonic branding, merchandise, game-day experiential and a cross- platform launch campaign that defined the end-to-end brand experience through the power and dynamism of women’s soccer.