Client: FYI

Project: Kiss Bang Love

Can you find love through sexual chemistry alone? That's what contestants on this dating show try to find out. Each dater tries get to know their possible mates blindfolded, sight-unseen, with a kiss and intimate conversation. As the group narrows down, the daters meet minus the blindfolds. After that, two potential matches are chosen to go on dates with the dater, who then makes a final decision about who to choose.

Tasked with creating a campaign that would encourage viewers to imagine themselves in the dater’s shoes, we teamed up with Mustache Agency to produce a quirky launch campaign showing that perhaps almost anyone could fall in love.