Client: FYI

Project: Kocktails with Khloé Launch

Everyone’s favorite Kardashian, Khloé expanded the family brand and brought her intimate talk show to FYI.  Each week, celebrity guests joined her on the intimate set to enjoy a lively party, featuring cooking, games and of course, Kocktails.

The challenge was to create a launch campaign that brought an air of sophistication to Khloé’s unique perspective and the anarchic proceedings. The show brought new viewers and significant numbers to FYI’s linear and digital platforms.